Most people think of being in 'business' as opposed to being a 'brand'. And while we continue to be bombarded with information and so many choices, the question we ask ourselves is 'who thinks and acts like I do, who do I aspire to be, who inspires me, which product will I choose over another….WHY should I care.
Your Brand is your promise, it's what you stand for in the face of your customer….Your belief.
A recent article in Forbes shares some thoughts on the subject. Check it this quick read > http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/