Ever wondered why not every single person in your database doesn't open your email campaign? Often we hear people feeling concerned that their database doesn't love them (sad face) Don't despair, here are the latest industry stats on open rates and more from July through to December 2011. Thanks to our good friends at Vision6 for their quarterly reports.
Overall Open Rate: 21.83%
Overall Click Through Rate: 4.22%
Overall bounce rates: 5.45%
Most popular day for sends: Thursday