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5 Facebook bits you might have missed

Lizzie Henebery - Monday, December 22, 2014

Clearly, this is a busy time of year, and Facebook updates might not be on the top of your list right now so you may have missed these innovations. Before the year ends, get across:

  1. Interest targeting
  2. Post end date
  3. Smart publishing
  4. Insights
  5. Facebook search

Read more about these updates at Traffika's blog

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Pimp your Linkedin profile - optimise for social selling

Lizzie Henebery - Thursday, December 11, 2014

Thanks to Emma Snider at Hubspot for this helpful info and infographic...

If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile. 

Read the article and view the infographic here.

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How to Create Social Media Images That Support Your Brand

Lizzie Henebery - Tuesday, December 09, 2014

We've spoken before about some great tools to make images and banners for your social media sites (see blog: Free tools to make content marketing easier), but here's some tips to make sure you're getting the most out of your social media images and are delivering consistent branding.

The Social Media Examiner says you should:

  1. Make logo size and placement uniform
  2. Keep fonts consistent
  3. Integrate brand colours
  4. Choose images to fit your style
  5. Use clever product placement
  6. Find signature filters
  7. Use consistent composition

See all these tips in context with examples and explanations on the Social Media Examiner blog here.

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Pinterest - more than just images!

Lizzie Henebery - Wednesday, November 05, 2014

Want to know how to Use Pinterest for Videos, SlideShares and Podcasts?  Check out this great article from Social Media Examiner that goes through the process step-by-step on how to gain more exposure for your multimedia projects on Pinterest.

Read the article

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22 Facebook Facts and Statistics You Need To Know Right Now

Lizzie Henebery - Monday, November 03, 2014

Here are the Facebook facts and statistics everyone will be talking about, thanks to Jeff Bullas' blog.

22 top facts and figures that make interesting reading. The growing role of mobile is the standout!
  • $3.2b in total revenue over the 3 months
  • Advertising revenue grew 64% year on year
  • 1 billion video views a day in September
  • 8,300 employees, which is up 40% since last year
  • 1.5 million total advertisers on Facebook
  • $766 million in free cash flow in the third quarter
  • 64% of monthly active users log on every day
  • 1.35 billion people log into Facebook each month
  • 703m use Facebook mobile each day (40% growth for the year)
  • 700 million people use Facebook groups every month
  • “Whatsapp” has 600m monthly active users, on track for 1 billion
  • 3 billion links have been created through Facebook applink
  • Price per Facebook ad increased 247% due to higher quality
  • Total advertising impressions declined 56% over the year
  • Payment volume from games decreased 2% year over year
  • Instagram has 200m users with a goal to get to 1 billion in the short term
  • Average Instagram user spends 21 minutes per day on the app
  • 1.12 billion use Facebook mobile each month, which is up 250 million since last year
  • Mobile is 66% of ad revenue up from 49% during the same time last year
  • Users respond 20% faster on FB messenger app versus native FB messenger
  • 864 million daily active users up from 829 million in the second quarter of 2014
  • 1 billion engagements every week between public figures and their Facebook fanpage fans
Find out what these stats and details mean for you by reading more at Jeff
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5 Tips for Improving Your Presence on LinkedIn

Lizzie Henebery - Tuesday, October 28, 2014

Hubspot have shared a great Slideshare on tips for improving your presence on LinkedIn.

LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It's the place your business contacts go to see what you've accomplished, where you've worked, and which parts of the industry you're most interested in and engaged with. 

View it here.

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Social Media Habits you should adopt

Lizzie Henebery - Monday, October 27, 2014

If you've completed an online communications strategy with us or you're building your own communications plan and have included social media in your mix then you'll be aware that there's lots of things going on in this space, constantly. To make the most out of your social activities and to effectively measure the results have a look at this blog from Simply Measured.

6 Simple Habits of Successful Social Media Marketers

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Want some amazing tools for presentations?

Lizzie Henebery - Friday, October 24, 2014

From Hubspot If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.

The best (and easiest) way to do that? Use the right tools to create and deliver your presentation.

Check out the list on Hubspot's blog to get your presentations looking sexy!


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The 10 Pillars To Creating a Personal Brand in a Digital World

Lizzie Henebery - Tuesday, October 21, 2014
From Jeff Bullas Ever Googled yourself? What did you see? Did you like your web “you”?

That’s the only way some people see you today in a digital world.

You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.

In crowded job market and a competitive business world some packaging and promotion is essential.

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Facebook stalk your competition in stealth-mode

Lizzie Henebery - Monday, October 20, 2014

Learn how to get insights into your competitor's Facebook activity from Social Media Examiner.

Are your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

The article from Social Media Examiner will show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

Read the article

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