The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations.
The problem is, some brands will do everything by the books -- posting consistently, hiring full-time community managers, and implementing analytics -- and still fail to achieve a return on investment. Your social channels resemble a field of chirping crickets rather than a lively and vibrant community.
When it comes to social media, “good” is far from good enough. Thousands of brands are vying for the same audience’s attention. People are beaten over the head with product information, promotional offers, and branded cat memes.
To stand out, your brand needs to stop fixating on best practices and read between the lines. These 7 tips will help you do that, and amplify your social media presence
Find them out here.
Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral.
With Google’s recent updates, the role of content has increased in priority. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience.
This means that progressive brands need to become publishers and not just advertisers. Advanced content marketing is a human and creative art form with soul enabled by technology and process driven. It is multi-media content at scale that leverages a brand’s reach that is efficient and amplified.
Read more here.
How many times have you stumbled upon an incredible image and thought ‘oooh this is going to work so well with my blog/facebook post/instagram feed’ before uploading and hitting post without much more thought?
We’ve all been there at some point, not on purpose of course, but for the uncertainty that surrounds the rules of social sharing. By definition social is all about sharing and spreading the love of awesome content – so they should be happy you’re sharing their content right? Wrong! Social Media has blurred the lines to what is appropriate when it comes to sharing with most people still unsure of what classifies social etiquette to begin with.
Like any other medium, whether it’s a newspaper or journal article, social media requires attribution to its sources. Posting content from another website or Facebook page without the correct attribution can get you into hot water, which can be awkward, unforgettable and embarrassing at times.
Let’s take a look at 6 simple ways to ensure your content is being shared in the most wholesome way and represents your brand in the best possible light.
Read the tips here.
Congratulations to the team at Ha-Ra The Greenest Clean for sending their new website live yesterday! Check it out below & tell us what you think!
View the website here.
What a fabulous idea to promote the 2014 Olympics and exercise!
What the video here.
Noosa’s reputation as a leading backpacker destination received a
significant boost on the weekend with a swag of awards presented to the
region’s backpacking industry at a national awards ceremony in Sydney.
Congratulations to some of our favorites at Visit Noosa !
Read the full article here.
This chart shows that most products we buy are controlled by just a few companies.
It’s called “The Illusion of Choice.” Despite a wide array of brands to choose from, it all comes back to the big guys.
Brands are embracing content marketing with gusto but many marketers are missing the point by creating content that is too “salesy” and focused on ‘the sell’.
Questions around where ‘the sell’ fits in is still a common question plaguing brands’ content creators according to the general manager of content discovery platform Outbrain Australia, Ayal Steiner.
“We basically decline 70% of the content being submitted to us because it is being too salesy,” Steiner said.
Steiner (pictured) said Outbrain knocks back content at least three times a week because it would be a “foul move” if a consumer thought a link was “hiding a sales pitch” on one of its partners’ sites.
Outbrain entered the local market last year and has since added publishers The Age, news.com.au and others to its books. For more on Outbrain click here.
Steiner, who was presenting late last week in Melbourne at the Age of Dis-content event put on by Hello I’m Venus, said the “ad factory is broken”.
“The disruptive tone of traditional marketing which is saying basically: ‘listen, we will find you wherever you are...we will tell you how amazing we are and how awesome our product/service is’.
“This tone is really broken.”
Steiner defines content marketing as “the distribution of valuable content to engage people”, describing it as a significant shift for brands.
Instead of making people want things advertisers are now creating things people want.
A focus on selling rather than engaging is just one common misstep. Another is viewing content marketing as a short term activity.
“During the conceptual phase people say ‘ok let’s try this for a month, two months and see if it works’.
“You have to be in it to win it for the long term. It’s a marathon, not a race.”
Not having the firepower to continually create unique content does not disqualify a brand from content marketing. Curating content can be just as valuable.
“It’s almost like being the DJ...we all know about the DJ but who the hell did the tracks? No one cares, it doesn’t matter,” Steiner explained.
“The DJ actually gets the points for curating it for me.”
Skimping on quality with a poor page design and lacklustre images is another common error.
“When people see low quality they bounce,” Steiner added.
Too much of a focus on clicks and not enough emphasis on engagement is another sign that the aim of content marketing has been missed according to Steiner.
The Age of Dis-Content event by Hello I'm Venus also featured presentations by Big Mobile and Mamamia's Mia Freedman.
Read more here.
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all those 1.15 billion Facebook users.
Note that if you resize the cropped preview, it will remain the same dimensions you set.6) Hit enter and your image will be cropped! Now you have that glorious close-up of that adorable puppy.